Provides strong self-management examples, detailing goal-setting, scheduling, and progress monitoring that demonstrate disciplined application of ATL skills.
Action-plan narrative clearly illustrates how organization and accountability strategies kept the project on track.
Describes strategic use of thinking skills—self-assessment and knowledge-gap analysis—to guide project decisions.
Problem-solving examples are concrete, showing how website and process issues were overcome in practice.
Clearly identifies and categorizes ATL skills, establishing a solid link between skills and outcomes.
Communication skills section remains general; lacks specific examples of interactions or messages that advanced the project.
Research skills are described broadly without tying them to particular sources or data collected to improve the business setup.
Outcomes of ATL skill application are not quantified; metrics such as website uptime or client delivery times would strengthen the evidence of impact.
Effectively connects the learning goal to personal interests and long-term aspirations, demonstrating strong motivation and relevance.
Includes a comprehensive, sequential action-plan table with clear completion status, supporting accountability and progress tracking.
Success criteria are descriptive but lack quantifiable targets (e.g., number of clients or revenue goals) to measure achievement objectively.
Insufficient detail on required resources (tools, platforms, contacts), which weakens the feasibility analysis of launching the agency.
Tasks are clustered on a single date rather than distributed over a realistic timeline with clear sequencing.
Research questions are too numerous and diffuse; prioritizing the top three would focus the investigation and deepen the analysis.
Offers candid reflection on client acquisition challenges and trust-building strategies, showing thoughtful evaluation of real-world experiences.
Incorporates client survey data as external validation, strengthening the product evaluation with real feedback.
Reflective overview effectively articulates personal growth and learning, providing a strong foundation for honest self-evaluation.
Conclusion highlights transferable skills gained—resilience, adaptability, and project management—demonstrating clear impact on personal development.
Discussion of budget constraints is honest but lacks analysis of how limited funds affected specific success criteria.
The one-point rubric summary omits several criteria; a complete evaluation against all success criteria is needed.
Survey design excludes open-ended questions, missing qualitative insights that could deepen the reflection.
Final product evaluation does not map individual website features directly to each success criterion, weakening the clarity of the assessment.