IB Personal Project (MYP) External Assessment Exemplar

Organized research table with prioritized questions and deadlines, showing strong information-literacy planning

Integration of survey data into decision-making for brand-name and packaging reflects data-driven communication skills

Thorough evaluative thinking evidenced by SWOT and OPVL analyses plus use of the Fragrance Wheel

Consistent self-management skills demonstrated by tracking actual versus planned dates

Precise formulation records (percentages and drop counts) illustrate application of critical thinking to product development

Sensory evaluation of test samples lacks a structured feedback mechanism (e.g., rating scales or standardized questionnaires)

Brand-name concepts were creative but not validated directly with the target audience through quick preference surveys

Clear Gantt chart visualizing timeline and demonstrating strong time-management planning

Success criteria are not sufficiently measurable (e.g., lack of specific percentages for sustainable ingredients or defined test methods for skin compatibility)

The plan lacks clear step-by-step sequencing, resource allocation and deadlines

Many actions in the plan are unlinked (‘N/A’) to the success criteria, undermining coherence

Thorough self-evaluation against success criteria, demonstrating transparent reflection on product performance

Detailed reflection on achieving the learning goal, citing how ATL skills enhanced understanding

Candid discussion of setbacks (e.g., font choice issue) showing resilience and initiative

Regular supervisor involvement and feedback loops highlight strong communication and reflective practice

Reflections omit specific next-step strategies for sustainability challenges (e.g., sourcing certified materials)

Analysis of technical setbacks (like font limitations) lacks detail on decision-making and contingency planning

Customer feedback on potency is insightful but limited by small sample size and lack of systematic tools